You would be dreaded if I had to say that nature, the place that we call home had been encompassed by plastic. How will you picture a future like that? The devastating effect of plastic on the environment is so much more daunting than you think it is. But Body Shop has taken a small yet vital step towards tackling and raising awareness against the use of plastic differently.
The Body Shop launches its first Community Trade recycled plastic, in partnership with Plastics For Change, Hasiru Dala and Hasiru Dala Innovations. Community Trade is The Body Shop’s bespoke and independently-verified fair trade programme. Launching on World Fair Trade Day, they made a commitment to tackling the plastic crisis differently.
Imagine our planet is drowning in plastic – affecting our oceans, wildlife, and humans as well known. However, there is a human element to the plastic crisis, which is rarely discussed. Over three billion people live without formal waste management – that’s almost half the planet’s population. This has given rise to an informal waste picking economy.
The Body Shop has increased the amount of Community Trade Recycled plastic over time. They have worked with a start-up company and small waste picker communities mean starting small and scaling up slowly and sustainably. In three years, the aim is to purchase over 900 tonnes of Community Trade recycled plastic and help empower up to 2,500 waste pickers in Bengaluru. They will receive a fair price for their work, a predictable income and access to better working conditions. They will also get help in accessing services such as education, financial loans, and healthcare.
In India, The Body Shop has launched its in-store recycling programme – BBOB (Bring Back Our Bottles), to encourage customers to return empty plastic packaging in stores for recycling. It’s currently operational across 40 stores. Planned as a pan-India initiative, it is a significant step for the brand towards valuing plastic & protecting the environment.