Exhibit: How would you describe your journey so far?
Neha: Being a creative person in nature, I always wanted to do something creative for a living. Taking that as an inspiration and being driven by my passion for fashion I figured fashion is the best way to translate all the creativity into the world of work.
Exhibit: How would you describe your style?
Neha: I would say my style is unique, fun and exploratory. I like to revive age-old techniques with my contemporary design sensibilities. My forte is to design and create the most flattering shapes that fit the individual style and taste.
Exhibit: What is the perfect way to blend tech and fashion, especially traditional Indian attire according to you?
Neha: Technology has enabled designers to visualize the garment by adding intrinsic details such as embroidery, changing colours, playing with print placement, and trying new silhouettes, which has now become much easier than making the entire garment to test out the sample.
Exhibit: If you could revive one fashion trend from the past, what would it be?
Neha: If I could choose, I will bring back the fashion statements from the time British ruled India. Comfortable clothes of the early 90’s and before, when khaki pants and jeans were loose and were a pleasure to wear, and didn’t show every ‘less than perfect’ fat and curve. I would like to bring the fashion and style of 80’s and 90’s back.
Exhibit: Neha Agarwal and tech – Describe your relationship?
Neha: I’m not a technology nerd, I prefer the old school way of sketching by hand, and making live samples and swatches. I like to be able to touch and feel the design before making it concrete.
Exhibit: How has Technology impacted the fashion industry?
Neha: The fashion industry has always been fast-paced, but in the digital era, it has the capacity to change faster than ever. The newer method of shopping makes buying on the go easy and simple with just the click of a button. Take for example Instagram’s shopping feature. Now customers can enjoy a seamless mobile-friendly shopping experience by clicking on the item they like and be redirected to the product page – effectively reducing search time.
Exhibit: Which is the most advanced gadget that you use in designing?
Neha: As mentioned earlier, I don’t prefer to use too much technology when it comes to designing. But for few of my sketches, I have used an iPad Pro.
Exhibit: How would you describe the evolution of Indian fashion couture and where do you see it heading?
Neha: I think it all started with the Indian brides who let designers experiment along with Bollywood’s aggressive marketing and costumes dressing. Every designer has got a different story to put forth through their designs and bring a difference to the world of fashion. Considering the comfort tool of heritage, luxury has made it as every designer’s muse and every modern Indian woman’s new love. It’s just going to bloom.
Exhibit: According to you how does social media influence fashion trends?
Neha: Social media advertising is where the future is headed. These days, internet access is so readily available wherever, whenever and it’s all due to one thing – smartphones.
Exhibit: With the rise of social media, do you think it is more easy or difficult for designers to find their audience?
Neha: Yes, it’s easier for designers to find their audience because, with technology, customers can easily browse through the various items and purchase the items that suit them best with just one click. The social media wave isn’t ending anytime soon and your business should take advantage of it if you want it to survive. Every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, but because their target audience is hanging around the popular social networks.
Exhibit: Best piece of advice you have ever received?
Neha: Don’t follow the herd; listen to your own instincts.
Your Fashion Icon: Audrey Hepburn
A ritual you follow before every show: Have 2 shots of espresso
Most fashionable gadget: Apple Watch
Beauty in one word: Individuality
Most overrated trend: The whip move, Snapchatting your Starbucks drink. People sagging their pants too low.
Most Underrated trend: No shave November
A gadget on your wishlist: Canon EOS 6D DSLR camera
Also Read: Nachiket Barve – Fashion Designer
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