Beauty is about being comfortable and confident in your own skin and Sakshi Malik is an exemplar of the same. With over 3 million followers, she is widely adored on Instagram and is an Internet sensation that you just can’t ignore. In a candid conversation with Smriti Raizada, Sakshi talks about her inspiration and what the future holds for her.
Exhibit: Hi Sakshi! How has your childhood played a part in the life you’re living today?
Sakshi Malik: Ever since I can remember, I have always been a soft spoken and kind hearted person. I feel like that translates into everything I do today. Be it with work or otherwise, I never miss out on a chance to help someone or make them happy and that in turn makes me very happy!
Ex: Who was the one person that inspired you to start your modeling journey?
SM: My mom! I see her pictures when she was my age and she always had a knack for posing and modelling. I’m blessed with her looks and enjoy getting pictures clicked of myself. That’s how one thing led to another and here we are today.
Ex: Let’s talk about the big one, Bom Diggy Diggy. How did you come across the opportunity and what made you go for it?
SM: The song has always been a popular one before it became a part of Sonu Ke Titu Ki Sweety. I feel extremely lucky it was offered to me and it was a no brainer to go ahead with it.
Ex: How do you maintain a relationship with your audience over digital platforms?
SM: It’s really simple. I keep my content authentic and relatable for my audience, keeping my personality intact in each post. I believe that relationships build over time after the audience relates to you being one of them and in my time here on social media, I know that to be true!
Ex: With time, the audiences are becoming sceptical of what they see online. How important is it to stay authentic and genuine on these platforms?
SM: 100% and nothing less. The audience and viewers are highly educated and smart. They can recognise when someone is being fake or acting to be someone they are not.
Ex: Do you worry about competition?
SM: There is competition in every field; be it online or offline, business or job, service or product. I believe competition is healthy as it forces everyone to improve and experiment more with creativity. It should be used positively to get the best out of you. The ones who are afraid of competition will be replaced by the ones who embrace it.
Ex: Being an influencer comes with a lot of travel. What is the best and worst part about travelling for you?
SM: The best part is definitely coming back home, along with the worst. Travelling to different places helps me understand the world a bit better and helps me grow as a person. There are no bad parts, except when I can’t find my favourite butter chicken when I’m hungry!
Ex: What technology is currently influencing your life?
SM: I’m a big fan of battery-operated cars. Renewable energy is the future and keeps my thoughts occupied on how we can do our bit to make this world a better place for the generations to come.
Ex: What advice would you give to someone who wants to start their career in ways that are deemed unconventional by society?
SM: I would tell them that they have taken the best step. Conventional careers as stereotyped by society will be limited to being risk free and secure. There will never be a 1 in a million but 1 of a million. Unconventional career choice is a subjective thought and if you feel that it is right for you, I’d suggest you to dive right in with both feet.
Ex: Where do you see yourself in the next 5 years?
SM: The same as where I am today, happy and content with life. I pray for everyone to be this way forever.