Researchers from University of Florence conducted a research on 535 students to study to find what type of narcissists were at higher risk for social networking addiction.
The study proved that social networking sites such as Facebook provide the ideal environment for insecure narcissists to promote themselves and seek the admiration of others on a grand scale.
The research found that vulnerable narcissists, who tend to be insecure and have lower self-esteem, are more likely to feel safer in online versus face-to-face interactions, which might lead them to prefer social networking as a means to gain approval and admiration.
“The study suggests that vulnerable narcissism may contribute more to problematic use of SNSs (Social Networking Sites) than grandiose narcissism,” researchers said.
The study was published online in the journal Cyberpsychology, Behavior and Social Networking.