Ashish Goel

CEO and Co-Founder,
Urban Ladder

"It’s better to burn out than to fade away."


EX: Biggest milestone in your life.
HIM: Building a great team with a set of great shared values.

EX: Book(s) that have influenced your life.
HIM: ‘Pour Your Heart Into It’ by Starbucks CEO Howard Schultz, has always been agreat influence. It is an important read for budding and established entrepreneurs. It helps you understand the key principles of building a successful company, honing your value proposition and most importantly, keeping your customer at the heart of everything.

EX: An unusual app on your smartphone.
HIM: BridgeV +

EXThe next product on your tech-wishlist.
HIM: The Apple Watch.

EX: 3 habits you think are most important in order to be an effective leader.
HIM: 1. Clarity of thought
2. Honesty and authenticity
3. Belief in the team.

EX: The best tech innovation according to you.
HIM: The steam engine.

EXYour ideas and views on sustainable technology
HIM: Sustainable technology is the future and it is great that there is finally so much talk around it. There is huge scope for its adoption in India, especially in waste management, managing water shortage, clean energy and ultimately building sustainable cities in India. I am looking forward to watching these developments come about!

EX: Your upcoming career goals
HIM: Continuing Urban Ladder’s journey as a successful and world class brand fromIndia.