Describing the evolution of marketing in the tech-savvy and its impact on branding in the modern economy Amit Doshi, Chief Marketing Officer, Lenovo India gives us interesting insights about the future of Lenovo and a bit about his favourites in the tech world in a brief e-conversation with Maitri Panchal.
“ Social media has transformed marketing from being one-way (brand to customers) to be two-way. This opens up a plethora of opportunities. ”
Ex: What are the challenges of your new role and how do you tackle them?
Amit Doshi: The challenge is not new, it’s the steady act of balancing short-term growth versus longterm brand building. Our focus is on creating an impact rather than doing smaller things that do not matter in the long run. The debate around customer data and privacy is another one– I don’t see it as a challenge but rather an opportunity for the industry to discuss and arrive at the right as well as balanced point of view, by both customers and brands.
Ex: Lenovo is diversifying into various niches of tech, what is the approach of Lenovo to stay at the top of their game?
Relentless innovation has been Lenovo’s mantra and it reflects across our brands from ThinkPad to Yoga to Legion (for gamers). Our internal credo is to ‘Never Stand Still’ and create products that are truly different […]
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