Working on a rather ambitious project that lets people hire super-expensive photography gear, Aarthi Ramamurthy is one lady who is ready to take risks that only some of the big names in tech have taken. The idea behind Lumoid may not be unique, but they are aiming at Amazon-esque proportions, if the idea sticks. Here are 9 things interesting about her.\n\nI) Trained as an engineer, Aarthi discovered her entrepreneurial spirit upon moving to the U.S. from India.\n\nII) After stints at Microsoft and Netflix, the YC-alum is making photography rental easy at Lumoid with her no frills attitude.\n\nIII) Ramamurthy is a relentless entrepreneur. She programmed an Instagram-like photo app during her honeymoon a few years back, coding alongside her husband, at the time a fellow Microsoft employee, from their hotel in Hawaii. That earned them a writeup in The New York Times.\n\nIV) She values ˜persistence’ more than any other attribute, even quoting from the movie Kung-Fu Panda There is no secret ingredient.\n\nV) Aarthi was also the co-creator of Bubblegum, a photo- sharing application that was voted one of the top 15 mobile apps of 2011.\n\nVI) She was most recently Co-Founder and the Head of Product of the e-commerce site True & Co, which launched at the AllThingsD conference in 2012, and has been covered in The New York Times, Forbes, The Today Show and other mainstream media.\n\nVII) She also believes in asking for help to get things done, especially related to coding. Recently she was heard saying in an interview, Work on scratching an itch with code, and you’ll find your way.\n\nVIII) Quite the environment-conscious citizen, she likes using eco-friendly soaps and detergents, recycling electronics the right way and buying locally sourced products.\n\nIX) Just like most average consumers, she has purchased a few gadgets for some reason and doesn’t need any more. These include two or three Windows tabletsI have no idea when I bought them, they’re just there. There are so many of these Bluetooth speaker systems I keep buying just because they’re cute.\n\n” Work on scratching an itch with code, and you’ll find your way.