Watch Focus – Spot a Fake Branded Watch

As the counterfeit watch market becomes more advanced and sturdier showing no signs of slowing down, it has and will be even more of a task to tell a fake watch from a real one. These counterfeits keep getting more convincing, in turn becoming more appealing to those looking for a cheaper version that looks like the real deal. In such a scenario, it’s easy for genuine buyers to be tricked. For those looking to invest in a real piece, we listed down points you must consider before closing the deal along with quick pointers for 2 leading luxury watch brands that will save you from a hasty, lucrative buy!

Quick judging parameters to keep in mind:

Price : If the price difference is substantial, it leaves no window for doubt but if it’s just below the market price, then you should take heed and do your research.

Engraving : Engravings on luxury watches are sharper and more distinct whereas they’re less refined, sandy and misshapen in counterfeits when viewed using a magnifying glass.

Sound : Authentic, real watches have a smooth movement and are silently efficient during the hand motion, unlike fake ones that make the “tick-tick” noise.

Weight : You should sense a red light if the watch feels light because original branded watches are much heavier.

Colour and Font: Experts who are very familiar with originals will be able to detect subtle differences in font sizes or styles on the watch. The colour of the watch may also be slightly different in counterfeits.

Sales point : Where you buy the watch from can make a big difference in the surety you have towards the watch. Make sure you buy from authorised dealers and local distributors.

Quick deals : If the seller is in a hurry to crack the deal, you can be sure to find something fishy in the deal.

Certificate of authenticity: Reliable documentation can be more relieving than having the watch itself and so buyers should make sure their watches come with a warranty and certificate with a serial number.

Watch movement: Jewels in watches reduce wear and tear between the pieces of metal, and originals tend to have more jewels. Counterfeits can have a more “rough” movement and in order to find that out, the watch should be opened and verified by an authorised service centre.

Material : The Sapphire crystal glass should not have a green tint as it would mean it is a cheaper mineral glass, so will a water droplet on the surface that will not retain the water in a ball shape.

Making : Check the back of the watch. By doing your research beforehand, you will come to recognise whether it should have an open back or one that is concealed. Also ask if the watch has luminous markers on the dial. If so place it under a UV light and see if the luminosity is bright and even.

The details : Check the use of certain materials as well as the finish and quality of the exterior, but they are mainly found on the dial.


How to spot a fake rolex?

  • RolexOnly a few exhibition models have been made with clear case backings so if your watch has this feature, it is not a true Rolex.
  • Your Rolex should not have engravings on the exterior of their casebacks except for a few rare models.
  • Look out for a microetched tiny crown logo at the 6 o’clock, a detail that’s hard to duplicate.
  • Use of a hologram for a post-2007 watch is a sign that it is a fake Rolex.
  • Look out for the watch heft as fake Rolex watches are generally lighter whereas a real Rolex is made of high-quality metals weighing significantly more.
  • Fake watches will make a ticking noise as opposed to the second hands of real watches that move almost perfectly smoothly because of their automatic movements.
  • The cyclops lens on the face of the true Rolex should magnify the date, something that counterfeit timepieces can’t replicate.
  • The winding crown on the side of the watch at the ‘3’ of a true Rolex will have finely-crafted engravings and grooves.
  • Look out for the model number between the lugs at 12 o’clock and the serial number between the lugs at 6 o’clock, on the inside bezel under the crystal.

All Rolex watches are made to be perfectly airtight and hence waterproof so if your watch leaks even a little bit, it’s not authentic.

Check for the metal quality as a real Rolex is either stainless steel, 18k gold, or platinum.


How to spot a fake OMEGA?

  • omega-watchLook for a little symbol that looks like a globe engraved in the caseback of the watch.
  • Omega watches are equipped with lumes or reflective surfaces that glow in the dark. The glow from the fake watch will not be bright and won’t last for a long time. Also, lumes on genuine Omegas will cover more areas on the hands while fakes might only have thin lines.
  • Every Omega is stamped with a unique seven or eight digit serial number situated at a particular place, engraved on the inside of the case back in authentic vintage models and on the bottom of one of the lugs in modern models.
  • Omega watches come outfitted with Swiss movements which remove the ticking sound that quartz watches have and make the motion of the second hand smoother.
  • Try to see whether the Omega logo on the dial is a separate piece of metal or simply painted implying that it is fake.
  • Replicas generally cannot duplicate the date windows because of the kind of cyclops lens used by each brand so check if the date is centred perfectly in the window.
  • See whether the second hand on the Omega stops as well when you pull the crown up to adjust the time which will continue to move in a fake Omega.

Use a magnifying glass to check for spelling mistakes or lousy workmanship as knock-off Omega watches often have poor quality control and words aren’t always proofread.

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