Ananya Birla is keeping the legacy of her name alive with her entrepreneurial ventures started early in life when she was all of 17. The University of Oxford alumnus founded her first venture Svatantra Microfinance Pvt. Ltd for rural women entrepreneurs predominantly, followed by Mpower, a social initiative that aims to reach out to individuals. Her most recent venture is an e-commerce premium lifestyle platform, Curocarte.
In addition to these, Ananya Birla started her Music career by releasing her first single “Livin’ The Life” on Universal Music Group in November 2016. Since then, her debut International single has crossed 2.5 million audio streams while the music video has been viewed over 5 million times on VEVO/YouTube. It also peaked at a high #11 on the Shazam Top 100 India songs chart.
This success story is now being followed by an official remix done by world-renowned Dutch DJ AFROJACK. The remix is slated to release worldwide on 3rd March`17 on Universal Music Group’s dance imprint PM:AM Recordings that’s a network supporting established labels like Virgin EMI, Island, Polydor and more. The brilliant remix with Afrojack’s unmatchable EDM signature style will propel the song to new heights. A supporting the Music Video will be launched on Ananya’s VEVO channel, soon. Ananya is the first Indian artist to be released on PM:AM Recordings which is home to some of the biggest dance records from artists including Tiesto, Alesso, Afrojack, Axwell / Ingrosso to name a few.
On the release of the official remix, An ecstatic Ananya Birla said, “Music has always been my magic. It’s an artist’s dream to get their work remixed by Afrojack! I hope this track gets people on their feet, dancing! I want to continue to make and release music for as long as I possibly can. I hope my music can inspire people and touch their lives in a meaningful manner.”
Devraj Sanyal, Managing Director and CEO, Universal Music Group, South Asia stated, “We are thrilled to have Ananya as the first Indian artiste to get a worldwide release through PM:AM Recordings! It’s a huge moment and we are confident that this will open up doors for many more of our exciting new talent.”