Exhibit: How would you describe your journey so far?
Arpita: My journey has been very exciting. It’s been a slow and gradual process but rock solid. I was able to pursue my dream and passion, making it into a successful running business. I can say that my journey till now has been amazing.
Exhibit: How would you describe your style?
Arpita: My style is very simple and understandable. It is easy but there will always be one bold element which will enhance the entire look.
Exhibit: If you could revive one fashion trend from the past, what would it be?
Arpita: I think I would like to bring back the excessive disco bling, full of sequence and a shiny feel. It has been a while since we have done it because of the organic, textile and cotton move.
Exhibit: Arpita Mehta and Tech, Describe your relationship?
Arpita: I would say I am pretty tech savvy. I may not be a tech genius but I am up to date with the gadgets and technology.
Exhibit: Which is the most advanced gadget that you use in designing?
Arpita: I am very old school. I sketch with pencil and paper. The newest iPad is something I have tried.
Exhibit: How has technology impacted the fashion industry?
Arpita: I feel technology has only made fashion easier. It has made it more accessible and it is possible to explore and make it more experimental in terms of achieving what you have in mind. Prior to such great technology, there were so many restrictions. Even if you are creative, one would not know how to bring your idea into reality but now because of technology, everything is possible.
Exhibit: What is the perfect way to blend tech and fashion, especially traditional Indian attire according to you?
Arpita: I feel technology is a very integral part of any industry today. Everything relies on technology and when it comes to fashion, I use a lot of print. I constantly use technology to develop different kinds of graphics and convert them into prints. It’s an essential part of my business as of now.
Exhibit: How would you describe the evolution of Indian Fashion Couture and where do you see it heading?
Arpita: For me, couture is like the richest and most innovative form of clothing. India is a country which honours its traditional values, Indian couture has always been reinventing itself. So, it’s a trend which will only get bigger, polished and it has been getting more finesse over the years. It’s always going to be a part of our fashion industry.
Exhibit: According to you, how does social media influence fashion trends?
Arpita: Social media and fashion both are a very important part of our daily lives today. We are constantly looking at changing our looks on Instagram and social media is an inspiration. Looking at social media I feel one gets that push of getting out of your comfort zone and experimenting with something beyond their capacity.
Exhibit: With the rise of social media, do you think it is more easy or difficult for designers to find their audience?
Arpita: I feel it is all about maintaining a balance because social media has its ups and downs and being a designer who has a social media account purely dedicated to my brand, it definitely helps in a lot of exposure and sales. But at the same time, we also have a zillion people who are copying our work. It comes with its pros and cons, one should be really diligent about what and how you are putting out on social media. I guess once you master that, then it’s only a win-win situation.
Exhibit: Best piece of advice you have ever received?
Arpita: Always go with your gut feeling and be true to yourself. At the end of the day, you have to do what makes you happy. So in terms of designing if you are making something that does not make you happy, don’t do it.
Your fashion Icon: Kate Moss
A Ritual you follow before every show: I make sure I have a really good meal.
Most Fashionable Gadget: iPhone
Beauty in one word: Natural
Most overrated trend: Oversized Clothes
Most underrated trend: Layering
A gadget on your wishlist: iPhone XS Max
Also Read: Neha Agarwal – fashion Designer
Also Read: Nachiket Barve – Fashion Designer