The bigger your online presence, the bigger your brand awareness, and the more confidence consumers will have in your business. Most internet users are savvy with technology, as they will do their homework on your brand before they buy your products and services. So, the more visibility you have online, the better. Here are the four most powerful ways to maximize your online presence.
Optimize Your Website
Top of your list should be website optimization, as it will ensure your website is trusted by the search engines, which can increase your visibility and ranking in the results pages. For example, speeding up your website, retargeting your keywords, and a content distribution strategy can help you tick every box for Google’s ranking factors, and this can increase your online presence and traffic. Visit Eventige.com, an expert search marketing agency, to learn more about a search engine optimization audit and campaign.
Work On Your Brand
Regardless of what platform is being used, be that your website, physical flyers, or social media, ensuring you have effective, memorable and aesthetic visuals and branding is essential for a company’s online presence. Through having memorable visuals and a recognized brand, you have won half the battle in terms of ensuring business success. In a market where you may be competing with various other companies, a streamlined and well thought through visual marketing plan will help you maximize outreach. First impressions can influence a customer’s decision-making process, and if you lose the interest of a potential customer or client when they first reach your website, you may find yourself losing a lot of potential clients and business. An effective branding strategy does not have to cost the earth either. However, it may be worth investing some time and money into a graphic designer to help you develop original branding that represents your company in the best possible light.
Social Media Marketing
There are reportedly more than 3 billion people on social media around the world, which is almost half the world. Any brand wanting to boost their recognition must have a presence on the biggest and best social media networks, such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. These powerful networks ultimately level the playing field in an industry, as they allow new or small companies to compete with more established competitors through organic and paid promotions. You are also no longer limited to your location, as you reach a worldwide audience to boost your brand awareness, conversion rate, and loyalty. You can also capitalize on national holidays or important calendar dates throughout the year to help promote your business. Using calendar dates that relate to your company’s brand and message, or using hashtags and offering deals through social media is another way to instantly boost potential interest and client outreach. Regular updates and relevant posts will also help you gain momentum, traffic, and interest.
Press Release Marketing
If your business has yet to publish a press release, you must seriously consider doing so. Not only is it an inexpensive way to increase your online visibility, but an interesting story could also be picked up by a large publication. As a result, they could provide additional coverage for your brand, which can increase your online exposure and can considerably improve your brand awareness. Try to regularly find and publish unique, interesting angles that could potentially be picked up by the press and could appear on Google News.
Start a Blog
Blogging is one of the most powerful marketing tools you can use, as it can increase your reach, enhance brand visibility, and establish trust and credibility. What’s more, it allows a business to define their brand’s voice and connect with their customers. However, in order for a content marketing strategy to be effective, you must endeavor to produce professional, high-quality, and visually-appealing content that is relevant to your readers. For example, according to Jeff Bullas, images in blog posts will generate 94% more views in comparison to articles without images.
It is not only about what you post, but when you post, too. For instance, websites that publish daily blog posts generate five times more traffic compared to sites that do not. The more articles you publish, the more links that will appear in the search engines, and the more keywords you can rank for in your industry online. Consistency is key here, as if you fail to provide your readers with regular content, you will soon lose momentum and genuine interest. Ensure your readers are aware of the kind of quality, consistent content you provide and ensure each post is relevant and meaningful. A balance of quality and quantity should be applied to every post that is produced. Readers will soon notice if your company is simply churning out irrelevant content to boost the number of posts.